IBILLEATS is an Instagram account for people who love food.  

Billie asked for a logo that was fun and playful to make her account instantly recognisable. I tried all sorts of different food-related designs and we settled on the chilli pepper for its simplicity.

Covers created for different sections of Instagram highlights

The final outcome was the result of a lot of really fun experimentation.  Above are some of my initial ideas . . . 

. . . that were then condensed down to these, from which we finally chose the below green chilli on a pink roundel.

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